One day, 5 versions. #lifeofaneditor in #postproduction

One day, 5 versions. #lifeofaneditor in #postproduction

This stop sign looked like it had something to say to me

This stop sign looked like it had something to say to me

How much storage do you carry on a daily basis? #bagofdrives

How much storage do you carry on a daily basis? #bagofdrives

Tags: bagofdrives

buttonpusher turned 7 today!

buttonpusher turned 7 today!

(Source: assets)

Reblog if you’re in the Major Spoilers: Critical Hit fandom.

automaton-jellyfish:

I think we’re bigger than we seem…

(via borimmortal)

from The Cranky Cutter
Mini Corn Snow today

Mini Corn Snow today

Today’s game: use as many gadgets as you possibly can to make a dub #postproduction #overlycomplex

Today’s game: use as many gadgets as you possibly can to make a dub #postproduction #overlycomplex

#reeses what’s going on? 11 wrappers on one cup!?!

#reeses what’s going on? 11 wrappers on one cup!?!

Tags: reeses

"Before the editing magic happens, you must find a music “bed,” also called a “scratch track.” This bed needs energy—it should rally Harvard MBAs and advertising award show judges alike. Scrolling through iTunes, you may feel overwhelmed. Or perhaps you have the opposite problem: you’re in love with the latest greatest electrothing on Pitchfork; one track that has rendered your commute somewhat bearable. Either way, stop thinking about music. It’s been predetermined.

You have three artists from which to choose: Coldplay, U2 and Sigur Rós. Of those, there is only one correct song. Coldplay’s “Clocks.” It exists for case-study videos. Brands as diverse as Domino’s Pizza and Vietnam Tourism have used this evergreen tune. For the next five business days and one harried weekend, “Clocks” rigidly chromatic piano, lavish strings and ethereal wails of Chris Martin will echo in your mind during spare moments away from the office, dining or resting post-coitally with your partner. In choosing “Clocks,” you may worry that every case-study video will sound like yours. This was bound to happen anyway."

Let’s Make a Beautiful Case-Study Video for Your Social-Media Based Ad Campaign. (via thelicenselab)

This is my life on far too many days…

(via apoplecticskeptic)